Warren Matthews, co-founder and chairman of Xtend-Life Natural Products
Warren Matthews is the co-founder and Chairman of Xtend-Life Natural Products, a family-owned, integrated developer and distributor of elite dietary supplements, superfood and skin care products. Born in 1947 in Christchurch, New Zealand, the son of a carpenter, Warren has gained increasing international recognition as a researcher and advocate of natural health. He is also a remarkable example of the vital, anti-aging benefits of his own theories and the company’s products.
Warren Matthews has always been a highly driven, imaginative entrepreneur with a passion for technological innovation and the natural environment. Over the past 45 years, he has established a number of successful businesses in New Zealand and the USA – from a glass-tinting franchiser and manufacturer of high performance fishing boats to one of the country's most innovative investment advisory firms. However, in 1998, an abiding personal interest in health and well-being inspired Warren to focus his considerable energy, determination and resources on the field. Along with his son, Lance Matthews, he founded Xtend-Life Natural Products in 2000.
Xtend-Life has since become one of New Zealand's business success stories, renowned for the quality of its ingredients, its innovative formulations and its competitive pricing. The company now sells its expanding range of dietary supplements, Omega-3, Zupafood (superfood) and skin care products online to thousands of customers in over 40 countries.
Warren Matthews himself has emerged as one of the industry's high-profile evangelists. He travels thousands of miles every year, worldwide, in search of the latest and most promising innovations, and also to educate people on the importance of nutrition and preventative care.
His agenda is simple: to encourage continued scientific research into – and broader, better-informed public acceptance of – the very real benefits of pure, natural ingredients, optimum nutrition and education.